Lynn Hoffman, ACSW Related seminars and products: 5

Lynn Hoffman, A.C.S.W., is an internationally renowned theorist and lecturer on family therapy who has written many books and articles including Techniques of Family Therapy, Foundations of Family Therapy, Milan Systemic Family Therapy and Exchanging Voices. She is currently Consultant to the Center for Collaborative Studies at North Central Human Services in Gardner, Mass., and serves on the faculty of the doctoral program at Smith School of Social Work. She is an emeritus faculty member of the Ackerman Institute for Family Therapy in New York. In 1988, Hoffman was awarded the Life Achievement Award for Distinguished Contribution to the Field of Family Therapy by the American Association for Marriage and Family Therapy. She is an advisory editor of Family Process. She received her M.S.W. in 1971 from the Adelphi School of Social Work.

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What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.