Fletcher Method – Step by Step Formula to Launch and Scale Profitable Business

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Get All the Training and Support You Need to Quickly Launch and Scale Your Online Business…

Without Frustration, “Tech Overwhelm” or Ever Buying Another Overpriced “Guru Course” Again!

Goodbye to Expensive Courses For Good!

Rather than sell one-off training programs that only solve one part of the marketing puzzle and often lead to more frustration and overwhelm, we offer a “closed loop” learning system that can take you from finding your perfect audience and launching a marketing funnel, to generating traffic and scaling your business and beyond.

Find the ideal customer for your business. Learn how to serve the right audience and solve the right problem in a way that fits your personal and financial goals.

The Million Dollar Message will condense all of your marketing, products and services into one powerful sentence that can 10X your business.

The Signature Solution will help you create a world-class visual representation of your unique blueprint, solutions or process to take your customers from Point A to Point B.

Help your customers get crystal clear on where they are on their ladder of success, let them know that you’re the person to help them reach the next step.

The Product Ladder helps you map out the pricing for your products and programs, so you can build a real business. It is the 30,000 foot perspective of your business…

Use the “5 Minute Funnel Finder” to choose the perfect funnel for your exact business model and tech level, so you can launch an effective funnel in no time flat.

Generate 2-10x more leads automatically. This course will walk you through the steps you need to create your lead magnet quickly and teach you the mistakes to avoid.

The secret structure and outline for your “Authority Amplifier” – the bridge between your lead magnet and your conversion event (webinar, sales call or event).

Learn how to quickly create, launch and convert using our unique “fill in the blanks” webinar template, frameworks, swipe copy and over 3 hours of training!

There’s Finally a Clear Path

You’ll always know the next step you should be taking, with world-class training and support every step of the way

Foundation

Define your target audience, master your message and craft the perfect offer

Funnel

Attract, nurture and convert more of your best customers using The 5 Minute Funnel Finder

Floodgates

Rapidly scale your business using proven paid, social and organic traffic strategies

There’s A Framework For That!”

At the core of The Fletcher Method lies an ever-growing repository of simple frameworks, or one page “cheat sheets” that cut out 95% of the time and frustration related to virtually every aspect of online marketing. Just show up, click, watch and repeat (but you have to show up)…

Our Core Values

Below are the top 5 Core Values we promise to hold at all times:

We uphold a strict “no internet marketing cheese ball tactics” policy. In a world of fake scarcity and countdown timers, it’s our mission to be honest, transparent and 100% authentic.

Complete Transparency

We won’t insult your intelligence or create undue sales pressure by using unscrupulous tactics that are all-too-common in the digital marketing space. No fake scarcity (we actually can print more e-books!), countdown timers, or pseudo-live webinars – yuck! We want to earn your business based on the merit of our products, period.

Pricing Integrity

We pledge to price our products and programs based on the “10X Rule” – we ask our customers to carefully evaluate our solutions against known alternatives and only purchase our products when they feel confident that they can generate at least ten times the value in return. In turn, we’ll never offer fake discounts or offers to anyone.

SPAM-Free Communications

No spammy email blasts pushing cheap products that you probably won’t need. We’ll only recommend a very short list of products we have tested, use on a regular basis and have found to produce measurable value in our business first.

100% Commitment to Clients’ Success

Every member of our team is empowered to provide the required levels of support to help our clients get “unstuck” and remain clear on their next step in their business growth strategy.

Constant Innovation

We shall remain relentless in our mission to discover, test and create new models, tools and strategies to help our clients and their businesses stay at the forefront of the digital landscape. Delivery of new training content and corresponding frameworks will remain critical to our mission.

What is Internet Marketing ?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.