Howard Jacobson – The Landing Page Clinic

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Have you worked hard to master AdWords?

Are  you spending good money to get Google searchers to click your ads and visit your website?

Do most of them leave without buying and without giving you their contact information?

If you can answer YES to all three questions, please take two minutes to read the rest of this page.

Is Your Landing Page a Brick Wall?

If you have analytics set up on your site, my prediction is that you would be shocked at how quickly most AdWords visitors abandon your website. Within seconds, many of them.

In the screen shot below, check out how many ad groups are throwing expensive visitors at landing pages that cause the “Run Away Screening” reaction. If you have Analytics hooked up to your AdWords account, chances are you’ll see the same basic pattern.

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Howard Jacobson – The Landing Page Clinic