Kyle Roof – On Page SEO

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In 2018, Kyle Roof entered a competition to see who could rank a new website the highest in Google within 30 days. Kyle came in second place, but that’s not the big story. The astounding part is he did it with a website containing almost entirely “Lorem Ipsum” placeholder text. Even better, he did it with only two backlinks. Two weeks later, his “Lorem Ipsum” website took over the #1 position in Google Maps, Organic and even took the Knowledge Graph!

What Kyle did forever changed the world of SEO because Kyle proved something that both Google and SEOs had been denying for a long time – Google can’t read! “Search Engine Land” published a story about Kyle’s amazing discovery, Google caught wind and were clearly not happy. The same day the article was published, Kyle’s competition site and most of his testing sites were de-indexed completely from Google citing a Pure Spam penalty in Search Console.

Kyle’s achievements so far..

The main thing which sets Kyle apart from the majority of SEOs out there is that he is constantly testing! As Lead Tester in SEO Intelligence Agency, he has consistently run around 10 single variable tests on Google’s algo a month for the past 3 years. That’s well over 300 tests. It’s fair to say this has given him a deep understanding of what is and what is not impacting rank. On a side-note, we will soon start publishing new tests in the IMG community platform.

Kyle is also the Lead SEO and co-founder of a 7-figure SEO consulting firm called High Voltage SEO, with clients and staff in USA, Germany and Australia.

He’s been a speaker on the topic of on page SEO and SEO testing across many leading industry conferences and events and appeared as a guest on many popular industry shows and podcasts.

Here’s what you get in Kyle’s on page SEO course

Click to expand each module to see the lessons inside.

1

Module 1: The On-Page SEO Formula

2

Module 2: The Science behind On-Page SEO Strategy

3

Module 3: The Third-Party Impact on On-Page Results

4

Module 4: Getting Links to Aid Your On-Page Success

*Slight modifications and updates may be made to these modules in order to provide the highest quality and most up to date material.

And you also get…

• 114 video tutorials by Kyle & over 7 hours of instruction
• Practical sessions and homework for each module
• Worksheets and templates you can use in your business
• Private chat room for students to talk directly with Kyle
• Access to Internet Marketing Gold platform

What is Internet Marketing?

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.

From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.

With content marketing, gone are the days of hopeful sales pitches and traditional marketing.

Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.

This is perfect because that’s exactly what today’s consumers want.

People don’t want to hear about products and services that don’t interest them.

From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.

Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.

Content Marketing vs. Traditional Advertising

Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?

Today, we don’t even like it much when our friends knock on our doors unannounced.

The fact is, traditional marketing (or selling) doesn’t work anymore.

Its approach is to essentially push products and information onto people to pressure them into buying.

And frankly, people are over it.

You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.

While traditional ads may still work in some situations, the internet has changed the way consumers shop.

Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.

They can search for the products that meet their needs — and avoid the ones that don’t.

We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.

Not only that, they’re no longer the way people want to learn about new products.

Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.

They should ask questions first and give answers second, rather than the other way around.

That’s where content marketing comes in.

Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.

Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.

If the content provides value, they’ll keep returning for more.

With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.

This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.

When they decide they’re ready, those loyal followers can convert to leads – on their own terms.

This is what happens when you put the consumer’s needs above your own.

When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.

Fundamentally, that is what internet marketing is all about.

But Why All the Hype Around Internet Marketing?

You understand what internet marketing is and how it’s beneficial for your brand.

But what’s with all the hype around it?

Internet marketing isn’t just a fad. It’s a proven winner.

Here are some reasons why brands and marketers are shouting it from the rooftops:

• By the end of 2021, the global content marketing industry is expected to reach $412 billion.
• Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
• Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.

If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.

I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.

Kyle Roof – On Page SEO

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