Annie Cushing – DIY Self-Guided Site Audit Template

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FileSize : 1 GB

Comprehensive

This audit template is divided into 20 sections with 215 checkpoints. 218 pages total.

Multi-Purpose

You can use this document as a self-guided training course for new employees. See Rand video below for how Moz is using it.

Supplemented

Included is a Google Spreadsheet you can use to track the progress of site changes.

Aesthetically Pleasing

Although comprehensive, it’s airy and formatted following design best practices.

Self-Guided

You are given step-by-step instructions for each check with 100+ explainer graphics and links to videos (already all queued up).

Offered in Spanish

You can purchase the audit template in Portuguese now too!

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.