Marsha Linehan, PhD Related seminars and products: 25

Marsha M. Linehan, PhD, ABPP, is an American psychologist and author. She is the creator of Dialectical Behavior Therapy (DBT), a type of psychotherapy that combines behavioral science with Zen concepts like acceptance and mindfulness. Professor of Psychology and Director of the Behavioral Research and Therapy Clinics at the University of Washington, Seattle, WA. Her primary research is in the application of behavioral models to suicidal behaviors, drug abuse, and borderline personality disorder. She has received several awards recognizing her clinical and research contributions and is past president of the Association for the Advancement of Behavior Therapy. A fellow of the American Psychological Association and the American Psychopathological Association, Dr. Linehan is a diplomate of the American Board of Behavioral Psychology.

• Marsha Linehan Profile at Behavioral Tech.com

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.