Michael Yapko, PhD Related seminars and products: 144

Michael D. Yapko, Ph.D. (professional psychology, clinical specialization), is internationally recognized for his innovative work in applied clinical hypnosis, developing brief psychotherapies, and the strategic treatment of depression. He has been invited to present his work in more than 30 countries across six continents. He is the author of 15 books, including his most recent, The Discriminating Therapist. He is a recipient of numerous awards for his many contributions to the field, including the Milton H. Erickson Foundation Lifetime Achievement Award.

• Site at Yapko.com

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

[Audio and Video] IC92 Clinical Demonstration 08 – Building Expectancy – Michael Yapko, PH.D.