Nicholas Cummings, PhD Related seminars and products: 14

Distinguished Professor, University of Nevada, Reno. President of the Cummings Foundation for Behavioral Health, Inc. Former president of the American Psychological Association and recipient of psychology’s highest award, the Gold Medal for Lifetime Contributions to Practice. Dr. Cummings has founded over 20 organizations, including the California School of Professional Psychology, the National Academies of Practice, and the former American Biodyne, which remains America’s only clinically driven behavioral health system. He is autlilor or editor of 38 books and over 400 referenced journal articles.

• Nicholas Cummings Profile at The Cummings Foundation

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.