Martin Seligman, PhD Related seminars and products: 20

Martin E.P. Seligman, Ph.D in Psychology, is the Zellerbach Family Professor of Psychology and Director of the Positive Psychology Center at the University of Pennsylvania, where he focuses on positive psychology, learned helplessness, depression, and optimism. He is a best-selling author of several books, including Flourish. He received the American Psychological Society’s William James Fellow Award for basic science and Cattell Award for the application of science, and two Distinguished Scientific Contribution awards from the American Psychological Association. In 1996, Seligman was elected President of the American Psychological Association by the largest vote in modern history. His current mission is the attempt to transform social science to work on the best things in life – strengths, positive emotion, good relationships, meaning, and human flourishing.

• Profile at UPenn.edu

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

[Audio Only] EP13 Conversation Hour 09 – Martin Seligman, PhD