Brian Dean – SEO That Works 4.0
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Let me know if this has ever happened to you:
You’re checking out the first page competition for one of your target keywords and you see one, two or maybe even five sites that have no business ranking above you.
That’s when you think to yourself, “How did THEY manage to rank above me? My content and backlinks are SO MUCH better than theirs.”
Even though you don’t have x-ray vision to peek inside the inner workings of their business, you just KNOW that they’re generating high-paying clients, profitable product sales, and lucrative commissions around the clock.
And you think to yourself:
“How can I do that?”
That’s exactly why I’m writing to you today.
You see, when someone ranks on the first page of Google for a competitive keyword there’s no magic or luck involved.
You may not be able to see it, but there’s almost always something behind the scenes that propels them to the first page (and the landslide of traffic that a top ranking brings with it).
(In fact, there are actually 3 SEO secrets at work. I’ll reveal all 3 in a minute.)
And That’s EXACTLY What I’m Going to Share With You Today
Once you understand these 3 secrets, generating traffic becomes as simple as following a step-by-step recipe.
Just follow the steps and you’re set.
Take a second and think about what it would be like to have a step-by-step plan for generating targeted traffic…
A plan that showed you how to publish content that you KNOW would rank for keywords that your customers search for every day.
A plan that gave you tested email scripts that you could send to influential bloggers and journalists…
…scripts that made them WANT to share your site with their readers.
That’d be pretty great, right?
Well with the right system in place, it’s possible.
Before I get into that, I want to answer the question that’s probably rattling around in your head right now:
“How did you figure all this out, Brian?”
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
Brian Dean – SEO That Works 4.0
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