Chase Reiner – SEO Audit Lite
Archive : Chase Reiner – SEO Audit Lite
Content Related Issues
- Exact Page Duplicates Without Canonicals
- Closely Related Content Variant Duplicates
- Thin Content Pages
Indexation
- Multiple Categories Per Post
- Authors
- Dates
- Tags
- Media Attachments
- Paginated Pages
- Business Name Included in All Titles
Google Analytics & Search Console
- Overall Page Speed Timings
- Site Search Enabled
- Search Console linked
- Online Conversion Tracking
- Offline Conversion
Site Architecture
- URL Structure
- Specific URL problems
- SSL
- Internal Link Structure
- Site Search
- 404’s
- 301’s
- 302’s
Schema Markup / OG Data
- Home Page: Local Bussines or Orgnization
- About Page: About Markup
- Contact Page: Contact Markup
- Sitewide Schema Issues
- All Pages OG Data
Page Speed Optimization
- Image Compression
- Browser Cacheing
- Gzip Compression
- JS and CSS Minification
- Hosting Name: + Server Speed
- Overall Page Speed Timings and Requests
GMB Optimization
- Physical Address
- Service Location
- Correct Hours?
- Categories
- Responding to Reviews
- Keyword Stuffed Title Tag
- 3x Services
- 3x Inside Location
- 3x Outside Location
- 3x Team
- and more..
- Meta Keywords
Sitewide On Page Issues
- Images Missing Alt Tags
- Image File URL’s
- Title Tag Canibilization
- Title Tags Too Short
- Title Tag Length Too Long
- Missing Meta Descriptions
- Duplicate Meta Descriptions
- Meta Descriptions Too Short
- Meta Descriptions Including Phone Numbers
- Meta Keywords
We have had the wonderful opportunity to work with Chase for several months now and have seen tremendous results. His knowledge and passion of the SEOworld pair together to bring dedication, growth and integrity to an industry that can sometimes lack people of this caliber. His white hat SEOstrategies ensure not only the best end results, but results that you can stand behind knowing they are done correctly. He is truly an outstanding professional as well as a great person!
CRYSTAL ETEM
OUR SLEEP GUIDE
Last year we hired one of the keynote speakers at mozcon to do an audit for us. Spent a ton of money to get a 2 page document that told us what we already knew. The audit that Chase did for us was outstanding, 1 hour long video chat, answering all of our questions and explaining everything. Insane amount of value. We will use him again, and we highly recommend him to anyone.
WILL BURGESS
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
Chase Reiner – SEO Audit Lite
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