Copy Hackers – 10x Emails 2.0

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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

MODULE 1: Plan 10x emails

• All businesses are email businesses
• The 3:1 Rule
• 3 to 1 Planner.pdf
• The segmentation essentials
• Segmentation Worksheet.pdf
• A deeper look at segmentation
• Segmentation.pdf
• Segmentation Worksheet – Start Here.pdf
• How to plot a drip or lead nurturing campaign
• How to plot a drip or lead nurturing campaign (Part 2)
• Fibonacci Planner.pdf
• How to plot a drip or nurturing campaign.pdf
• How to structure the content of your drip campaign
• How to structure the content of your drip campaign (Part 2)
• PASOP Worksheet.pdf
• How to plot a SaaS onboarder
• How to write a SaaS email campaign.pdf
• Bag o’ emails
• Bag O’ Emails.pdf
• Newsletters: You need a USP
• Value Proposition Scorecard.pdf
• Newsletters: What should I write about?
• Newsletters: What should I write about? (Part 2)
• MODULE 1: Plan 10x emails: Quiz

MODULE 2: Write 10x emails

• How to use this module
• Copywriting essentials: From lines
• Copywriting essentials: From lines (Part 2)
• From Line Checklist.pdf
• Copywriting essentials: Subject lines
• Copywriting essentials: Subject lines (Part 2)
• Subject Line Formatting Checklist.pdf
• Email Subject Line Formulas.pdf
• Copywriting essentials: 1-to-1
• Copywriting essentials: 1-to-1 (Part 2)
• 1 to 1 Rule Checklist.pdf
• Copywriting essentials: AIDA
• Copywriting essentials: AIDA (Part 2)
• AIDA Worksheet.pdf
• Copywriting essentials: PASOP
• Copywriting essentials: PASOP (Part 2)
• PASOP Worksheet.pdf
• Copywriting essentials: How to be specific
• Copywriting essentials: How to be specific (Part 2)
• Storytelling: Why stories in email?
• Storytelling: Hooks
• Storytelling: Hooks (Part 2)
• Storytelling Checklist.pdf
• Storytelling: Voice
• Storytelling Checklist.pdf
• MODULE 2: Write 10x emails: Quiz

MODULE 3: 10x Copywriting Techniques

• How to use this module
• Bag of Tricks Cheatsheet.pdf
• Copywriting techniques: The open loop
• Copywriting techniques: The open loop (Part 2)
• Copywriting techniques: The Battlefield Principle
• Copywriting techniques: The Battlefield Principle (Part 2)
• Copywriting techniques: The CPTS Technique
• Copywriting techniques: The CPTS Technique (Part 2)
• Copywriting techniques: The Superman Principle
• Copywriting techniques: Future pacing
• Copywriting techniques: Future pacing (Part 2)
• Copywriting techniques: The Even If Technique
• Copywriting techniques: The Even If Technique (Part 2)
• Copywriting techniques: Loss aversion
• Copywriting techniques: Loss aversion (Part 2)
• Copywriting techniques: Urgency
• Copywriting techniques: Scarcity
• Copywriting techniques: Ask for what you want
• MODULE 3: 10x Copywriting Techniques: Quiz

MODULE 4: Optimize 10x emails

• How to use this module
• Test your opt-in bait
• Why your opens and clicks suck
• Why you don’t always have to sell hard
• A/B testing
• INTERVIEW: Ry and Jo talk about common email mistakes
• INTERVIEW: Ry and Jo talk about personalization
• INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
• MODULE 4: Optimize 10x emails: Quiz

BONUS: How to find your message

• How to find your message: Surveying
• How to find your message: On-site polls
• How to find your message: Review mining
• Amazon Review Mining Worksheet.docx
• How to find your message: Interviews
• Competitor content audits
• Content Audit.pptx
• The 5 stages of awareness
• What stage of awareness is my visitor in?

BONUS: Recorded workshops and bonus training

• Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
• How to plan your SaaS email campaign.pdf
• Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
• How to write your SaaS email campaign.pdf
• Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
• Sales Workshop 1.pdf
• Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
• Sales Workshop Part 2.pdf

Resources

• All 10x Emails worksheets, cheatsheets, checklists and templates
• Tools to make emails perform insanely well
• Tools for more opt-ins and landing pages
• Templates
• How to use Drip to send better sequences
• Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

Office Hours Recordings

• Session 1: Sales Emails
• 10x Emails Office Hours #1.pdf
• Session 2: SaaS Emails
• Session 3: SaaS Emails
• Session 4: SaaS Emails

What is Internet Marketing?

Internet Marketing Explained

Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.

Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.

From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.

With content marketing, gone are the days of hopeful sales pitches and traditional marketing.

Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.

This is perfect because that’s exactly what today’s consumers want.

People don’t want to hear about products and services that don’t interest them.

From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.

Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.

Content Marketing vs. Traditional Advertising

Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?

Today, we don’t even like it much when our friends knock on our doors unannounced.

The fact is, traditional marketing (or selling) doesn’t work anymore.

Its approach is to essentially push products and information onto people to pressure them into buying.

And frankly, people are over it.

You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.

While traditional ads may still work in some situations, the internet has changed the way consumers shop.

Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.

They can search for the products that meet their needs — and avoid the ones that don’t.

We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.

Not only that, they’re no longer the way people want to learn about new products.

Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.

They should ask questions first and give answers second, rather than the other way around.

That’s where content marketing comes in.

Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.

Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.

If the content provides value, they’ll keep returning for more.

With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.

This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.

When they decide they’re ready, those loyal followers can convert to leads – on their own terms.

This is what happens when you put the consumer’s needs above your own.

When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.

Fundamentally, that is what internet marketing is all about.

But Why All the Hype Around Internet Marketing?

You understand what internet marketing is and how it’s beneficial for your brand.

But what’s with all the hype around it?

Internet marketing isn’t just a fad. It’s a proven winner.

Here are some reasons why brands and marketers are shouting it from the rooftops:

• By the end of 2021, the global content marketing industry is expected to reach $412 billion.
• Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
• Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.

If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.

I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.

Copy Hackers – 10x Emails 2.0

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