Essential Skills Group – Mastering Tonality

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Who we are

We are Canada’s leader in online essential skill assessments and learning solutions.

The Essential Skills Group Inc. (ESG) is a national leader in the development of innovative, integrated web applications that test and build essential skills, in both English and French.

To date, our web applications have delivered over 265,000 online assessments and customized learning plans, making ours the most widely-used online essential skills solution in Canada.

Over 800 organizations are current users of our web applications. Our clients include governments, sector councils, associations, First Nations, NGOs and private sector companies from across Canada.

ESG is led by Michael Herzog, MBA and Divona Herzog, MCE and backed by a solid team of IT experts and other specialists.

The need for ESG

There are approximately 12 million Canadians who lack sufficient essential skills. These people face real challenges coping with the demands of a knowledge-based economy. They generally earn less money, are unemployed more often, have more accidents at work and have greater difficulty learning new skills, as compared to those with higher essential skills.We want to make a difference in the lives of these individuals.

48%

Percentage of Canadians who have

insufficient reading skills

49%

Percentage of Canadians who have insufficient document use skills

55%

Percentage of Canadians who have

insufficient numeracy skills

Skills we assess and develop

Reading

The ability to understand reading materials in the form of sentences and paragraphs. We use this skill to scan information, skim for overall meaning, evaluate what we read and integrate information from multiple sources.

Numeracy

The ability to use numbers and think in quantitative terms. We use this skill when doing numerical estimating, money math, scheduling and budgeting math and analyzing measurements or data.

Working with Others

The ability to work with other workers to carry out tasks. We use this skill when we work as a member of a team or jointly with a partner, and when we engage in supervisory or leadership activities.

Thinking Skills

The ability to engage in the process of evaluating ideas or information to reach a rational decision. We use this skill when we solve problems, make decisions, think critically, and plan and organize job tasks.

Writing

The ability to write text and documents. We use this skill when we organize, record, document, provide information to persuade, request information from others and justify a request.

Computer Use

The ability to use different kinds of computer applications and other related technical tools. We use this skill when we operate cash registers, use word processing software, send emails and create spreadsheets.

Oral Communication

The ability to use speech to give and exchange thoughts and information. We use this skill to greet people, take messages, reassure, persuade, seek information and resolve conflicts.

Document Use

The ability to perform tasks that involve a variety of information displays such as technical drawings, lists and tables. We use this skill when we read and interpret signs, labels, lists, graphs and charts.

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.

Essential Skills Group – Mastering Tonality

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