Everything I Need to Know as a Qual Researcher I Learned from My Special Needs Kid

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Category:
Accessibility | Client Management | Moderation
Presenters:
Michelle Finzel | Missy Carvin
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date :
Feb 03, 2021

Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.

Presentation Slides (1.3 MB) 8 Pages Available after Purchase

Maryland Marketing Source, Inc.
Michelle Finzel has been saying, “Thank you for calling Maryland Marketing Source. How may I help you?” since she was 8-years-old. As the current President of Maryland Marketing Source, Inc., Michelle leverages her unique perspective of the industry’s development over the past 30 years and embraces the nuanced roles she has to play as a small business owner in her hometown of Baltimore, Maryland in order to provide her clients with the streamlined results and personalized service they appreciate and expect. She also endeavors to ensure her company is an asset to the community by supporting other minority businesses, sponsoring local children’s sports teams, and engaging in projects that directly benefit the State of Maryland. Michelle has been published several times and has presented at several industry- and communications-focused conferences. She currently serves as Chair of the Field Committee for the Qualitative Research Consultants Association (QRCA), has served on the board of the Baltimore Chapter of the American Marketing Association (AMA), and is a member of the Insights Association (IA).

New Directions Consulting, Inc.
Missy Goldwasser Carvin joined New Directions Consulting, Inc. in 2007. Although she had worked for the firm on a part-time basis for almost 15 years, she had put her BA in theater and history from Hartwick College into service working for Girl Scouts. Now as President, she creates and manages research and innovation services for New Directions, designing and implementing “traditional” research projects, online studies, and Creative Problem Solving workshops. Missy has been a leader at CPSI since 2011 and has also presented workshops at the Creative Problem Solving Institute (CPSI), Florida Creativity Conference and Mindcamp. Missy has served as co-chair of the C+I SIG (twice!), was the QRCA Annual Conference Chair in 2013, is a member of the QRCA DE&I Task Force, and has received both the Rising Star and Maryanne Pflug Spirit Awards.

What is Everything Else?

Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.

Until recently, however.

Why are items listed in Everything Else when they shouldn’t be?

The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated  Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted  Selling certain product categorie… More categories as well.

Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.