Description

Mojo is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment-and how we can create it in our lives, maintain it, and recapture it when we need it.

In his follow-up to the New York Times bestseller What Got You Here Won’t Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get-and keep-our Mojo. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are),achievement (what have you done lately?), reputation (who do other people think you are-and what have you’ve done lately?), and acceptance (what can you change-and when do you need to just “let it go”?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Mojo is: that positive spirit-towards what we are doing-now-that starts from the inside-and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides fourteen practical tools to help you achieve both happiness and meaning-not only in business, but in life.

What is Business ?

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).^{[need quotation to verify]} Simply put, it is “any activity or enterprise entered into for profit.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner’s personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company. A company, on the other hand, is a separate legal entity and provides for limited liability, as well as corporate tax rates. A company structure is more complicated and expensive to set up, but offers more protection and benefits for the owner.

Marshal Goldsmith – Mojo

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